糖果形象包装

A national chocolate manufacturer sought a packaging supplier with superior products and reduced, dependable lead times 

THE CHALLENGE 

With a company history that predates refrigeration and plastic, this American candy company knew a thing or two about packing candy. In recent years, the candy maker experienced packaging suppliers falling short of the excellence and timeliness required by their high profile brand. Lead times that started out at a passable three weeks had turned into a sluggish six weeks, then into an unacceptable eight. 

The company was experiencing problems with their supplier, who short-shipped or couldn’t deliver in a timely fashion, causing havoc with the chocolatier’s customer base. They were also looking for a new PET package to present their product ‘in a way that would let it sell itself.’